Golfers wear them and so do Brownies. Every Hollywood director since
Steven Spielberg did ‘Jaws’ considers it part of their work wardrobe. It’s
a US import which has become an integral part of British society. And this
year it has a special birthday. The baseball cap is fifty.
Up until
1954, it was up to individual baseball players to choose a hat to keep the
sun out their eyes. Some went for straw boaters, others preferred jockey
caps. There was no consistency amongst players, let alone teams. So, in
1954, a hat company called New Era came up with the standard issue cap
known as the ‘59Fifty’. This brought uniformity to the game and fifty
years on, it’s still the official cap of Major League Baseball.
In the late 70s and early 80s the American public became interested in
wearing the caps worn by their favourite team and the big names in the
game. The trend took hold and the baseball cap eventually made its way
into every part of American society, including Hollywood and most
importantly, the music scene.
In 1994, New
York film maker Spike Lee asked the cap manufacturers to make him a fitted
Yankees cap in 'unofficial' colours. At first they thought it was a
strange request – who’d want a cap that's not identical to the Pros? But
Spike got what he wanted, people noticed, and demand for hats like his
took off making Spike Lee the founder of the fitted fashion cap.
Ian Spencer
of cap specialists, Capitate.co.uk
said “The baseball cap made its way to the UK a while ago, but the last 4
years has seen extraordinary growth, largely due to the increasing number
of homes with satellite TV. Through MTV, artists like Limp Bizkit’s Fred
Durst helped introduce the UK to the New York Yankees cap. This was around
the time when the British public were keen to show their solidarity with
New York after the 9/11 tragedy.”
Baseball
caps continue to grow in popularity and the music industry retains its
influence over what’s hot. Usher is currently doing his bit for the
Atlanta Braves while Britney fly’s the flag for the
Birmingham
Barons. Hats off to the baseball cap.
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