Press Release.
Issued 24 November 2004
Monogrammy – Celebrity Craze for 2005?
According to UK baseball caps specialists the fashion ‘must-have’ for 2005
may already be starting to emerge thanks in part to some of the biggest
name in pop and rap. Early signs seem to suggest that in 2005 fashionistas
will be adopting baseball caps with lettered logos from pro sports teams
which match their own initials.
Britney Spears may have introduced the monogram concept earlier this year
when she wore a
Birmingham Barons baseball cap in the controversial video for ‘Every
Time’. Britney had fans wondering, why she opted for such a relatively
unknown Minor League team, and cap? Is the stylised ‘B’ on the front of
the baseball cap for Britney?
Many rap and r'n'b artists wear a baseball cap that’s synonymous with the
area or city they come from.
Usher is seldom
far from his
Atlanta Braves caps and scores of New York rappers wear their
Yankees caps with pride. However, one of the founding fathers of urban
style, Snoop Dogg has gone against convention and has been spotted in a
San Diego Padres cap, which just happens to bare the intertwined letters,
‘SD’.
Most recently, rapper-come-preacher-come-rapper-again,
Mase, chose a
Brewers baseball cap for the cover of his ‘Welcome Back’ album. The
Brewer’s, unlike Mase, are from Milwaukee. The Brewer’s cap has a large
‘M’ proudly displayed up front.
Ian Spencer of UK baseball cap specialists,
Capitate.co.uk
said “It might just be a coincidence, but we are starting to see more of
our customers buy caps that have their initials.” He added, “Major League
Baseball caps lend themselves well to monogram as, unlike in hockey or
basketball, the clubs tend to opt for traditional lettered logos on their
merchandising”
Who knows? If a few more big name artists follow suit, the monogram
baseball cap could be next summer's Von Dutch.
Capitate.co.uk is currently building a 'Who, Wear, What' celebrity
baseball cap picture archive, which can be viewed at
http://www.capitate.co.uk/Celebrity-Caps.htm
- Ends –
Notes to Editor:
Baseball caps with letters which can be monogrammed with a
first name or surname listed:
Single letter
A = Anaheim Angles, Atlanta Braves, Oakland Athletic’s, Arizona
Diamondbacks
B = Boston Red Sox, Birmingham Barons (Britney’s Minor League cap)
C =
Chicago Cubs, Cincinnati Reds
D =
Detroit
Tigers
M = Milwaukee Brewers, Montreal Expos, Minnesota Twins (road style)
P =
Philadelphia Phillies, Pittsburgh Pirates
S =
Seattle Mariners
T =Texas Rangers
Double letters
CR =
Colorado Rockies
KC = Kansas City
Royals
LA = LA Dodgers
TC = Minnesota Twins
NY = New York Yankees, New York Mets
SD = San
Diego Padres
SF = San Francisco Giants
TB = Tampa Bay
Triple letters
STL = St. Louis Cardinals
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