Issued 03 December 2004
Sexiest Christmas Card in the World... Ever
A UK based retailer has come up with what
many would say, is the sexiest, if not best, Christmas Card ever.
next couple of weeks, employees in offices across the nation will be
scribbling well wishes and season's greeting on corporate Christmas cards.
If nothing else, a great opportunity to keep in with important clients.
Regardless of how much money the marketing department is paid, the MD or
CEO will take it upon themselves to determine which card, out of a
shortlist of three 'safe' designs, should officially represent the company
that year. A winter landscape usually takes top slot, followed closely by
a robin red breast.
This year, the management at a UK based baseball cap and trucker hat
retailer broke with tradition and left it to their 'creatives'. As a
result, Santa Claus with his white beard and rosy cheeks has been replaced
by a bare bottomed pin-up girl straddling a candy cane. Rosy cheeks
According to a spokesperson at
www.Capitate.co.uk, "Traditional festive images are getting a bit
tired. We asked our marketing department to come up with a contemporary
twist - something that would turn heads. And that's what they delivered."
Perhaps more importantly though, Capitate.co.uk are actually taking their
environmental responsibilities seriously. In an effort to become more
eco-friendly, many companies will be using cards made from recycled paper.
But Capitate.co.uk have gone one better.
A spokesperson added "As a young company, green issues are important to us.
We chose to go with a simple postcard style so we didn't have to waste
paper on envelopes. If other companies stopped for a second and built
eco-friendly into the brief, I'm sure it would add up to a lot of trees."
Capitate.co.uk are so proud of their cards that they're giving them to
anyone who wants them. Send an email with your name and address to
Cards@Capitate.co.uk for a
- Ends –
Notes to Editor:
See the url
below for more information: